For medical technology companies and health systems

We help health technologies get adopted.

Clinical commercialization for technologies that improve outcomes and reduce cost.

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Great health technology doesn't fail because it doesn't work. It fails because it doesn't get adopted. We fix that.

Two audiences. One goal.
Whether you build the technology or need to adopt it, we're the team that makes it happen.
For Medical Technology Companies

You have a product that works. You need it inside health systems. We make that happen.

Getting into health systems takes more than a good product. It takes relationships, evidence, and someone who knows how adoption actually works on the inside.

  • Health system introductions and access
  • Go-to-market strategy and positioning
  • Clinical evidence and pilot programs
  • Implementation and adoption support
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For Health System Innovation & Tech Transfer

Your teams develop new technologies. We help commercialize them at other institutions.

Your innovation teams build breakthrough technology, but internal conflicts of interest and limited commercial infrastructure make it nearly impossible to bring to market from the inside. We handle that.

  • Commercialization strategy for your IP
  • Clinical evidence at other institutions
  • Sales and distribution to health systems
  • Implementation support at adopting sites
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We only work with technology that passes three tests.
01

Does it improve patient outcomes?

Not theoretically. Measurably. If you can't prove the improvement with data, it doesn't go in the bag.

02

Does it reduce total cost of care?

If the technology doesn't save the health system money at scale, it doesn't belong in our portfolio.

03

Can clinicians actually use it?

Great technology dies between the purchase order and the practice change. If clinicians won't use it, we won't carry it.

$5.3T
spent on U.S. healthcare in 2024 — 18% of GDP
$100B
potential annual savings from value-based care models
2030
CMS deadline for 100% of Medicare beneficiaries in accountable care
How we take a technology from first conversation to clinical adoption.
We don't hand you a plan. We stay through implementation.
01 — Evaluate

VBC Filter

Does it improve outcomes, reduce cost, and fit into clinical workflow? All three must be yes before we engage.

02 — Strategize

Commercialization Roadmap

Positioning, pricing, target health systems, and the evidence strategy needed to get in the door.

03 — Connect

Health System Access

We introduce your technology to the right people at the right institutions. Not a target list. Actual introductions.

04 — Validate

Clinical Evidence

We design and run structured clinical pilots. Real data from real patients at real institutions.

05 — Implement

Workflow Integration

The deal isn't done when the PO is signed. It's done when clinicians are using it every day.

06 — Scale

Evidence Flywheel

Evidence from Hospital A sells Hospital B. Each implementation builds the case. Adoption accelerates.

Capital + Commercialization

We've partnered with Nova Rain Capital to bring capital and commercialization to health innovation.

Through our partnership with Nova Rain Capital, you get more than funding — you get a global strategic platform. Capital, U.S. commercialization infrastructure, and access to emerging markets, licensing structures, and partnerships that drive long-term value creation. One relationship, full pathway.

Learn more about the partnership →
Operators who've done this before.
We've spent decades working with health systems and medical technology companies. We know the workflows, the politics, and the adoption barriers because we've lived them.
Anne Carter

Anne Carter

Founder & CEO

15+ years in healthcare transformation, clinical operations, and value-based care implementation across major health systems.

Brandon Bogdalek

Brandon Bogdalek

Co-Founder

A decade of experience in medtech and life sciences, helping companies build go-to-market strategies, scale revenue, and navigate health system adoption.

Let's Talk
Let's talk about getting your technology adopted.
Whether you're a med tech company that needs to get into health systems, or a health system with technology that deserves a path to market.
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